Insights

Notes, essays, and field reports. Built for reading.

Modern SEO is mostly engineering

5 min read • SEO

Speed, structure, internal linking, and content quality.

AI workflows that do not break next week

7 min read • Automation

Reliability patterns for real world automation.

A simple lead funnel for service businesses

6 min read • Growth

From click to call with minimal friction and clear CTAs.

Design systems for one person teams

4 min read • UI

How to keep your site consistent without suffering.

The boring checklist that prevents hacked sites

5 min read • Security

Backups, updates, and permissions. Boring wins.